Experience the ART

of Inception Reserve


Free Samples. Always.

Narrowed your choices, but just can’t decide? We’ll make it easy on you. Just order samples of your favorite floors, and we ship them to you, via UPS Carbon Neutral shipping. You can view the samples in your home, with your furnishings, in your lighting so you can make the perfect choice of the perfect floor. Simply click the order sample button and then go to the shopping cart to check out. Don’t worry. The samples are always free and we’ll even take care of the shipping.

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Dr. Russ Rehabilitates Flooring-Obsessed Associates

Calm Comfort Trend
Nature Home Trend
Farmhouse Natural Trend
Future Roots Trend
Cozy Cottage Trend

All About Meaningful Living

Metroflor 2023 Trend Report

This overarching theme of meaningful living is also impacting current and future interior design trends. For many of us, our homes are no longer bleak places to crash after a busy day of work or clutter with meaningless possessions.

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Is your rigid core floor ASSURE CERTIFIED?


We Take Our Responsibility Seriously

We are dedicated to protecting our planet and our place in it through sustainability, transparency, and product safety, balanced with a commitment to fairness and social justice.

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Made with Sustainability in Mind

No heavy metal

No heavy metals

All of Metroflor's products are free of heavy metals.

Phthalate free

Phthalate Free

All of Metroflor's products are phthalate free, a harmful plasticizer.

No Formaldehyde Round ICON

Formaldehyde Free

All of Metroflor's products are Formaldehyde free.

Low voc

Low VOCs

All of Metroflor's products are manufactured producing low VOCs.

Register Your Warranty For A

Free Floor Care Welcome Kit

Do you have a new Metroflor floor and wondering "how do I care for it?" We've got you covered! For every new Metroflor floor owner that registers their flooring purchase, we'll provide them with a free floor care kit which includes Prevail Neutral Cleaner and Prevail Scratch Remover.

In addition to these items, you'll receive a 10% discount to purchase more Prevail products!

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Metroforms... the shapes of floors to come

INC INC20059 PBPAD Rushmore waterproof
Met Stone 9632 GE24 Uptown WP
Gen 8003 Creek RS WP
INC INC20052 PBPAD Colosseum RS WP
Met Stone 9620 GE32 Graphite WP


Waterproof Functionality

Waterproof floors are the most sought after floors today and range from rigid core SPC and WPC floating floors to glue-free flexible magnetic floors.

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Read the Latest Style News

Are There Different Types of Farmhouse Styles?

Are There Different Types of Farmhouse Styles?

Yes. Although farmhouse style is rooted in the centuries-old simplicity and functionality of rural homes, it has been recently revitalized. Many homeowners are adopting this trend – not only because it creates a warm and inviting interior, but also because it pays homage to American tradition with simple decor and a neutral color palette.

How to Bring Art into Your Living Spaces

How to Bring Art into Your Living Spaces

Art – paintings, sculptures and even prints from local artists – can transform your home. A piece of art can infuse any room with palpable movement, creating rhythm in the space that can make it feel more alive and cohesive. It can also enhance a room’s color and texture, making it more dynamic and exciting. Art creates a focal point that pulls your furniture, decor and even flooring together to balance the room.

How to Blend Nature with Function

How to Blend Nature with Function

More and more homeowners are seeking ways to spend more time outdoors by incorporating nature into their home design, either through Nature Home design or the Desert Style interior design trend. While incorporating natural elements into decor was already popular in workplaces due to the noted rise in productivity indoor plants provide, homeowners are starting to adopt this interior design trend as well – especially those who have transitioned to remote work.