Why Heavy Metal-Free Flooring Matters for Your Home: The Importance of ASSURE® Certified LVT
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When you’re choosing new flooring for your home, you likely start with the visuals. You look for that perfect coastal oak or a sophisticated modern grey. But at Metroflor, our definition of "performance" goes beyond scratch resistance and aesthetics—it includes the safety and well-being of the people living on our floors.
In the world of Luxury Vinyl Tile (LVT), not all products are created equal. One of the most critical, yet often overlooked, aspects of flooring safety is the presence of heavy metals and ortho-phthalates.
Putting People First: The Hazards of Heavy Metals
Historically, some vinyl products utilized heavy metals like lead, cadmium, or mercury as stabilizers during the manufacturing process. Over time, these substances can pose risks to indoor air quality and the health of your family—especially children and pets who spend the most time in direct contact with the floor.
At Metroflor, one of our core values is Doing the Right Thing. This means we don't compromise on the safety of the people who make or use our products. We avoid these outdated manufacturing practices to ensure our floors are a healthy foundation for your life.
The Solution: What is ASSURE® Certified?
To provide our customers with "Peace of Mind," we ensure our rigid core products undergo rigorous third-party testing.
While many are familiar with FloorScore® (which monitors Indoor Air Quality and VOCs), the ASSURE® Certified standard is the gold standard for Rigid Core LVT (SPC and WPC).
What ASSURE® Certified Monitors:
- Heavy Metals: It confirms the flooring is free of lead, cadmium, and other toxic mercury-based stabilizers.
- Ortho-Phthalates: It ensures the product meets strict limits on phthalates, which are often used to make plastics flexible but can have negative health impacts.
- Product Ingredients: It verifies the quality and origins of the raw materials used in the core.
Get Top Performance Without Compromise with LVT Flooring from Metroflor
Choosing heavy metal-free flooring doesn't mean sacrificing durability. In fact, our specialized FX2 finish—the primary defense against daily scuffs and surface scratches—performs at its peak on these high-quality, certified cores.
Whether you live on the West Coast, in the Midwest, or the East Coast, our floors are engineered to be "Tough and Transparent." We believe in interacting, not just transacting, which is why we provide full transparency into what goes into our floors.
Our Commitment to the Planet
Our values extend beyond your front door. We are committed to caring about our planet and communities. By eliminating heavy metals and prioritizing transparency through industry leadership, we are fighting for a healthier industry and a more sustainable future.
When you stand on a Metroflor floor, you can rest easy knowing it was made with integrity, designed for performance, and certified for your safety.